Beyond Lemonade – A Name For My Online Series At Last!
Stories of Starting Over with a Twist
At the beginning of my online drama series Lydia (40+), Marita (50+) and Suzanne (30+) are reeling from enormous personal set-backs. Lydiaʼs husband has just died, Marita is still raw from her divorce and Suzanne watched her home and her career “go up in smoke” after a suspicious ﬁre. They ﬁnd each other when they take refuge in an apartment complex designed for people on their way to somewhere else. Rather than merely coping with disaster, these women turn their impossible situations into launching pads for their dreams. They are not content to take the lemons life hands them and make lemonade. Instead, each woman ﬁnds the courage to create something bigger, bolder and more audacious than what went before. When lemonade simply isnʼt enough, these strong and vital woman go “beyond lemonade!”
The series features three very different women, each vying to remake her life and relaunch her future. It is ﬁlled with big dreams, intense conﬂict and enormous heart. None of these women accepts the narrow limitations, adopts the stereotypical assumptions or surrenders to the minimal expectations that others have for her. Each woman reaches higher, strives harder and loves more deeply than she ever thought possible. They all are smart, funny, sensitive souls who make their “martini shot” tart and tangy— they add a twist with a kick. They stand up and give a strong shout out to all women who are definitely “beyond lemonade.”
I wanted the name of the series to reflect the optimism, sense of humor, joie de vivre, camaraderie and bold sense of adventure that sustains my characters on their journey to reinvent themselves.
I wanted the story brand to reflect optimism, vitality, courage, wit, spirit and heart. I want our audience to feel confident, valued, empowered, smart, creative and engaged.
I want to be associated with brands who believe that women over 40 still have the best years of their live AHEAD of them. I want advertisers who break through the narrow limitations that define this age demographic, are willing to shatter the stereotypical assumptions about these women’s value and consumer power and who want to upend the minimal expectations imposed on these women. I want sponsors who are willing go “Beyond Lemonade.” Is that too much to ask?
Read more about the concept of Beyond Lemonade in my other post.