Beyond Lemonade – A Name For My Online Series At Last!

vodka_martiniBeyond Lemonade

Stories of Starting Over with a Twist

At the beginning of our story Lydia (40+), Marita (50+) and Suzanne
(30+) are reeling from enormous personal set-backs.  Lydiaʼs husband has just died,
Marita is still raw from her divorce and Suzanne watched her home and her career “go
up in smoke” after a suspicious fire.  They find each other when they take refuge in an
apartment complex designed for people on their way to somewhere else.  Rather than
merely coping with disaster, these women turn their impossible situations into launching
pads for their dreams.  They are not content to take the lemons life hands them and
make lemonade. Instead, each woman finds the courage to create something bigger,
bolder and more audacious than what went before. When lemonade simply isnʼt
enough, these strong and vital woman go “beyond lemonadeAt the beginning of my drama series Lydia (40+), Marita (50+) and Suzanne (30+) are reeling from enormous personal set-backs.  Lydiaʼs husband has just died,  Marita is still raw from her divorce and Suzanne watched her home and her career “go up in smoke” after a suspicious fire.  They find each other when they take refuge in an apartment complex designed for people on their way to somewhere else.  Rather than merely coping with disaster, these women turn their impossible situations into launching pads for their dreams.  They are not content to take the lemons life hands them and make lemonade. Instead, each woman finds the courage to create something bigger, bolder and more audacious than what went before. When lemonade simply isnʼtenough, these strong and vital woman go “beyond lemonade!”

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At the beginning of my online drama series Lydia (40+), Marita (50+) and Suzanne (30+) are reeling from enormous personal set-backs.  Lydiaʼs husband has just died, Marita is still raw from her divorce and Suzanne watched her home and her career “go up in smoke” after a suspicious fire.  They find each other when they take refuge in an apartment complex designed for people on their way to somewhere else.  Rather than merely coping with disaster, these women turn their impossible situations into launching pads for their dreams.  They are not content to take the lemons life hands them and make lemonade. Instead, each woman finds the courage to create something bigger, bolder and more audacious than what went before. When lemonade simply isnʼt enough, these strong and vital woman go “beyond lemonade!”

The series features three very different women, each vying to remake her life and relaunch her future.  It is filled with big dreams, intense conflict and enormous heart.  None of these women accepts the narrow limitations, adopts the stereotypical assumptions or surrenders to the minimal expectations that others have for her.  Each woman reaches higher, strives harder and loves more deeply than she ever thought possible.  They all are smart, funny, sensitive souls who make their “martini shot” tart and tangy— they add a twist with a kick.  They stand up and give a strong shout out to all women who are definitely “beyond lemonade.”

Brand  Essence

I wanted the name of the series to reflect the optimism, sense of humor,  joie de vivre, camaraderie and bold sense of adventure  that sustains my characters on their journey to reinvent themselves.

I wanted the story brand to reflect optimism, vitality, courage, wit, spirit and heart.  I want our audience to feel confident, valued, empowered, smart, creative and engaged.

I want to be associated with brands who believe that women over 40 still have the best years of their live AHEAD of them.  I want advertisers who break through the narrow limitations that define this age demographic, are willing to shatter the stereotypical assumptions about these women’s value and consumer power and who want to upend the minimal expectations imposed on these women.  I want sponsors who are willing go “Beyond Lemonade.”  Is that too much to ask?

Read more about the concept of Beyond Lemonade in my other post.

3 Comments

  1. Reply Lisanne 2nd December 2009

    Finally, a series aimed directly at women over 40! I love your characters and can’t wait to get to know them via the series. Brava!

  2. Reply Nancy Potter 3rd December 2009

    Very Cool!!!

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