Beyond Lemonade – The Concept
When the name Beyond Lemonade was first discussed for my online Fremantle drama series, I was clear about what I thought it meant— but I wondered if any one else was using the term to convey the same sense of defying expections or making the bolder more audacious move.
To read more about the naming process of the series and how branding figured into the decision CLICK HERE
I think the best names make some kind of pop culture reference. But it’s best that the term not be too common or over-used. That way you can further define the concept and really make it yours.
I was really gratified to find stories on the web that used the term as I understood it. I am hoping Beyond Lemonade becomes a more common expression as time goes on and that my series immediately comes to mind. I think I see tee shirts and coffee cups with the concept/logo! Here are two of the stories I found.
Call me crazy, but as fun as airplanes are, I always find the people in aviation even more interesting. That was true with Juice Welch, the demo pilot who brought the airplane up to Palo Alto, CA from southern California. Interestingly, I’d previously read about Juice…
in an April post on AV8RDAN”S World of Flying blog. Dan spent a couple of days with her and wrote a great article about her, which I highly recommend.
One of the interesting things about Juice is that besides being a Cirrus Design employee, she’s also an entrepreneur. When I asked her about this she said “Oh, I was always the one with the lemonade stand.” Now in her twenties and having moved beyond lemonade, her latest venture is designing and selling watches designed for women pilots. With perhaps only 6% of all pilots being women, you might think this is a small market, but it looks like she has it all to herself. Smart lady!
She told me that she was sitting around with a group of lady pilots and they were complaining that they couldn’t find any aviator watches designed for women. All they could find were large clunky ones designed for men. Juice was interested in a lady’s watch too, so she started researching watch companies around the world that could build a custom design for her. Initially she planned to buy just a few watches for herself and friends, but then the light bulb went off. Maybe one could build a business selling watches to women pilot’s everywhere! Hence Abingdon Watches was born.
Here’s an example of the Jackie watch strapped to Juice’s arm. My Nikon out did itself–just click on the picture for what’s probably the best picture on the internet of this beautiful watch. The outer dial is like the portion of an E6B computer that is used to do time, distance and fuel burn calculations. There’s a certain irony that this watch wearer is a demo pilot for the Cirrus SR22 Perspective which can do those calculations instantly, but I digress.
If you’d like to learn more about these timepieces and perhaps buy one for yourself or the lady pilot in your life, visit www.abingdonwatches.com. And the next time you run into a Cirrus demo pilot on the west coast, ask to see her watch!
Terry Brock, a business columnist and consultant regularly writes about the Beyond Lemonade concept. Here’s what Terry has to say:
“Some well-meaning soul said that well-known phrase long ago about making lemonade when life hands you lemons. However, I’d like to agree with that and take it to the next level. Instead of just lemonade (which is very tasty and I love it), make Champagne, or your favorite drink. Figure out ways to make a difficult situation into something beyond good to extraordinary.”