Here are my observations about a very spectacular public online series failure: Quarterlife. These are the take-aways from my analysis of the series created by Marshall Herskovitz and Edward Zwick

Probably one of the hardest tasks in getting my new FremantleMedia online series up and running is finding the right name. It’s been the source of endless meetings, intense discussions and general agonizing and floundering all around. Why is this naming business so hard? Probably because naming an online series is so important to its success. Here are my thoughts on the process.