How to Evaluate Stories
April 6, 2012 – 11:56 AM | 2 Comments

This concise checklist of questions and examples helps writers, producers, editors, publishers, and development executives quickly zero in on key story problems. It reveals what’s missing in any problematic plot. Find what’s wrong and fix …

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In the News

Film, television and web entertainment news from around the cool.


My film reviews and how the Nine Character Types affects the success or failure of the script.


What’s on TV? How the right Character Types help make a hit or miss.

Writing Tips

Making the writing life work for you. Tips and tricks to keep your writing fresh and interesting.


Random thoughts on pop culture and the world at large.

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Articles in In the News

Opportunities Online
November 17, 2009 – 5:12 PM | No Comment
Opportunities Online

I think “being watched” is how any one gets any deal or any assignment in the entertainment business. No one is going to risk any kind of a substantial budget on someone they don’t know on some level. Here is why online is the best way to get noticed.

Storytelling In The Digital Age: Gary Carter
November 17, 2009 – 2:47 PM | One Comment
Storytelling In The Digital Age: Gary Carter

I’ve had the great opportunity to work with Gary Carter, Chief Operating Officer and Chief Creative Officer of Fremantle’s experimental division, FMX. I’ve worked with him on the broadcast side of FremantleMedia’s business. FMX is the division that is working with me on my online drama and interactive website.

How Not To Write Online
November 16, 2009 – 7:18 PM | No Comment
How Not To Write Online

Here are my observations about a very spectacular public online series failure: Quarterlife. These are the take-aways from my analysis of the series created by Marshall Herskovitz and Edward Zwick

My Fremantle Online Series – What’s in a Name?
November 2, 2009 – 12:35 PM | 7 Comments
My Fremantle Online Series – What’s in a Name?

Probably one of the hardest tasks in getting my new FremantleMedia online series up and running is finding the right name. It’s been the source of endless meetings, intense discussions and general agonizing and floundering all around. Why is this naming business so hard? Probably because naming an online series is so important to its success. Here are my thoughts on the process.