Articles in Musings
This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.
I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:
Dr. Howard Suber, author of The Power of Film, says that the majority of all great films could be titled “Trapped.” Here he talks on a panel at the United States Holocaust Memorial Museum about the enduring interest in Holocaust films, illustrating that theme
A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).
Their challenge as leaders is to step forward decisively and make the hard potentially divisive decision on their own.
The future is arriving faster that anyone expected. It is playing out in the biggest pay-TV provider, Comcast’s takeover of NBC and Rupert Murdock’s battle with Time Warner cable.