Articles in Musings
The next big step in Beyond Lemonade is creating a logo for the show and the brand. In doing some research I came across this fascinating story of how one of the most distinctive logos in television history was created– the CBS eye. Video here
YouTube has reportedly moved closer to offering users subscription services to access full-length TV shows, in an effort to tempt more broadcasters on board.
Today’s creatively cautious studios, who’ve been spending much of their energy reining in talent costs, are increasingly out of the loop when it comes to discovering new talent.
When the name Beyond Lemonade was first discussed for my online Fremantle drama series, I was clear about what I thought it meant— but I wondered if any one else was using the term to convey the same sense of defying expections or making the bolder more audacious move.
Read this if you are kind, strong willed, but can be self-critical.
If you understand each of the characters in your script on a deep emotional level the world and plot will take care of itself. Here’s how.