How to Evaluate Stories
April 6, 2012 – 11:56 AM | 2 Comments

This concise checklist of questions and examples helps writers, producers, editors, publishers, and development executives quickly zero in on key story problems. It reveals what’s missing in any problematic plot. Find what’s wrong and fix …

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In the News

Film, television and web entertainment news from around the cool.


My film reviews and how the Nine Character Types affects the success or failure of the script.


What’s on TV? How the right Character Types help make a hit or miss.

Writing Tips

Making the writing life work for you. Tips and tricks to keep your writing fresh and interesting.


Random thoughts on pop culture and the world at large.

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Articles in Musings

The Limits of Imagination
January 3, 2010 – 5:16 PM | No Comment
The Limits of Imagination

Their challenge as leaders is to step forward decisively and make the hard potentially divisive decision on their own.

The TV Economic Model Changing
December 30, 2009 – 12:17 PM | No Comment
The TV Economic Model Changing

The future is arriving faster that anyone expected. It is playing out in the biggest pay-TV provider, Comcast’s takeover of NBC and Rupert Murdock’s battle with Time Warner cable.

What You Need to Know Before New Year’s Eve
December 28, 2009 – 5:58 PM | No Comment
What You Need to Know Before New Year’s Eve

Willpower, like a bicep, can only exert itself so long before it gives out; it’s an extremely limited mental resource.

Another Brave Soul Online
December 17, 2009 – 1:45 PM | No Comment
Another Brave Soul Online

Just got this note from Mark Gantt, another filmmaker not content to sit on the sidelines. Check out the trailer for his new online series, The Bannen Way, it is really well done! Link here.

What Makes A Good Logo?
December 16, 2009 – 3:29 PM | One Comment
What Makes A Good Logo?

The next big step in Beyond Lemonade is creating a logo for the show and the brand. In doing some research I came across this fascinating story of how one of the most distinctive logos in television history was created– the CBS eye. Video here

YouTube Moving to a Subscription Model?
December 16, 2009 – 9:14 AM | No Comment
YouTube Moving to a Subscription Model?

YouTube has reportedly moved closer to offering users subscription services to access full-length TV shows, in an effort to tempt more broadcasters on board.