Workshops & Events
Hollywood IT Society
Los Angeles, California
Hyatt Regency Century Plaza Hotel
The annual HITS Data, Marketing and Analytics Summit (DM&A) is again center stage for CIOs, CMOs and CTOs of the Hollywood Studios and TV Networks to take stock of the progress achieved and envisioned in the use of actionable data and analytics in transforming the way they do business.
Now in its fourth year. DM&A will again bring together marketing, operations and information technology leaders from throughout the M&E industries to discuss how new technologies and tools are boosting the success, audience and profitability of film, TV and home entertainment across multiple distribution platforms. What best practices are they using to harness the flood of consumer data that is now available? And how are the enterprises themselves adapting between divisions to maximize the effectiveness of this information?
The Emotional Toolbox® will be discussed in two keynote presentation:
Achieving Clarity, Precision and Emotional Alignment in Hollywood’s Story Telling
Get to the Heart of the Brand through Storytelling – How Story Analysis Can Revolutionize Marketing Strategy!
The 2015 Pitch Competition
I’m proud of my continuing association with The Pitch competition. I will be on the judges and mentors panel for the final round of pitch candidates at the famed Pinewood Studios home of James Bond films and the Harry Potter films. A great historic studio, a fantastic competition, and always a wonderful assortment of talent.