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Home » Movies

Supermarket To Offer Original Films

Submitted by on January 25, 2010 – 2:45 PMNo Comment
It’s not too unusual these days to find DVDs for sale in supermarket chains. But how about a supermarket chain that actually creates and produces its own movies that are available only at its respective stores? Talk about synergy.
Tesco, the UK’s largest supermarket group, is partnering with a media firm to create DVD feature films based on books. The films will be available only as DVDs — not in movie theaters — and will be sold only through Tesco’s retail and online operations.
“This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry,” says Tesco’s entertainment director, Rob Salter. “Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well-known authors.”
Tesco has already cut a deal with best-selling author Joan Collins to sell four film adaptations of her books. Collins said “I love the concept of creating quality DVDs I know my readers will enjoy. It’s an innovative idea to partner with Tesco, and gives the consumer something exclusive.”
Other authors

1244303943grocery_bag1From BrandChannel

It’s not too unusual these days to find DVDs for sale in supermarket chains. But how about a supermarket chain that actually creates and produces its own movies that are available only at its respective stores? Talk about synergy.

Tesco, the UK’s largest supermarket group, is partnering with a media firm to create DVD feature films based on books. The films will be available only as DVDs — not in movie theaters — and will be sold only through Tesco’s retail and online operations.

“This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry,” says Tesco’s entertainment director, Rob Salter. “Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well-known authors.”

Tesco has already cut a deal with best-selling author Joan Collins to sell four film adaptations of her books. Collins said “I love the concept of creating quality DVDs I know my readers will enjoy. It’s an innovative idea to partner with Tesco, and gives the consumer something exclusive.”

Other authors in talks with Tesco include Judy Blume, Dick & Felix Francis, and Anne Perry.

Full story here

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