The Switch to Online Viewing

TV_m1309438This is an interesting article from the Los Angeles Times on the pace at which audiences are migrating from cable and broadcast to online viewing.  The future is arriving faster than we think.

Jazz musician Bill Cunliffe loves television — but he doesn’t watch it on a TV set.

“I can watch anything I want, any time I want,” he said, “on my bottom-of-the-line Mac PowerBook.”

Cunliffe, 53, is one of a growing number of TV viewers who get all their programs via the Internet.

For reasons that include saving money, convenience, personal choice and a hatred of commercials, these viewers are cutting the cord from cable, satellite and telephone suppliers of TV service, and even throwing away the rabbit ears and other antennas that brought in over-the-air broadcasts.

“The idea that you come home and your entertainment choices are dictated on what some entertainment channel decides is not for me,” said video game producer Chris Codding, whose Venice apartment has a 52-inch Sony television that’s used only for video games and viewing DVDs.

“I really like the concept of having something in your mind that you want to watch,” Codding said, “and then going to the computer and watching it.”

There have been no mainstream studies on just how many people have cut the cord to established TV program suppliers, and the percentage of viewers who have done it is probably small. But there’s plenty of evidence that the number of people who are watching TV shows online is growing.

Read the whole article here:  http://www.latimes.com/business/la-fi-notv26-2009oct26,0,3559474.story

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