What Gangnam Style Tells Us about Writing

Gangnam Style by Psy became the first YouTube video to cross the one billion view threshold, making it the most popular viral video in history.  In case you’re not familiar with this sensation– What’s Gangnam Style?

According to Wikipedia–

“Gangnam Style” (Korean: 강남스타일, IPA: [kaŋnam sɯtʰail]) is a K-pop single by the South Korean musician PSY. The song was released in July 2012 as the lead single of his sixth studio album PSY 6 (Six Rules), Part 1, and debuted at number one on South Korea’s Gaon Chart. On December 21, 2012, at around 15:50 UTC, “Gangnam Style” became the first video in the history of the Internet to be viewed more than a billion times. As of December 25, 2012, the music video has been viewed over 1 billion times on YouTube, and it is the site’s most watched video after surpassing Justin Bieber’s single “Baby”.

There have been pages and pages of analysis as to the odd-ball video’s popularity.  My take comes down to one word– Enthusiasm.

Psy is a short chubby guy with very unsophisticated, slightly awkward dance moves.  But he sings his songs and repeats his moves with absolute conviction and, most important, with wholehearted energy and individuality.

What does this song and dance video have to do with writing?   Ralph Waldo Emerson said it best–

“When you do a thing, do it with all your might. Put your whole soul into it.
Stamp it with your own personality. Be active, be energetic and faithful,
and you will accomplish your object. “

Does everything you write and the way you approach your writing have this crackling enthusiasm, passion, and authenticity?

Can you make everything you do in 2013 reflect your very own unique take on Gangnam Style?  If you do so you will be much more likely to succeed and to have more fun along the way!

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