Embeddable Movie Clips Coming Soon
(Universal’s) deal with AnyClip can make memorable scenes from “E.T.,” “Jaws” and more available by search and embeddable on Facebook.
Hoping to earn money from every snippet of a film, Universal has licensed rights to a vast portion of its library to AnyClip, a company that chops up films digitally and makes every moment searchable.
The deal is the largest in the short history of AnyClip, which, until the Universal deal to be announced Monday, mostly had rights only to independent films.
AnyClip’s intentions are to sign up distribution partners like IMDb.com, Fandango, Hulu and other sites that will incorporate its abilities and movie clips into their offerings. Each clip is accompanied by an opportunity to buy or rent the entire film, and AnyClip has affiliate arrangements with iTunes, Amazon.con and Netflix.
AnyClip also intends on earning revenue through advertising, and visitors to anyclip.com can grab scenes of movies to embed on their blogs, Facebook pages or what have you.